Legal

Privacy Policy

How Asta AI Ltd collects, uses and protects your personal data. Last updated: May 2026. Company No. 17186731.

1. Who We Are

Asta AI Ltd is a private limited company incorporated in England and Wales. Company number 17186731. Registered office: 3rd Floor, 45 Albemarle Street, Mayfair, London, W1S 4JL.

We are the data controller for personal data collected through this website.

2. What Data We Collect

We collect personal data when you submit a contact form or complete our AI readiness assessment. This includes your name, work email address, company name and information you provide about your business workflows and priorities.

We do not collect sensitive personal data.

3. How We Use Your Data

We use your data to respond to your enquiry, to contact you about our services, to assess your suitability for our agentic AI automation services and to improve our website and services.

We do not sell your data to third parties.

4. Legal Basis

We process your data on the basis of legitimate interests - specifically to respond to business enquiries and provide the services you have requested - and where applicable with your consent.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Contact enquiry data is retained for up to 24 months.

6. Your Rights

Under UK GDPR you have the right to access your personal data, correct inaccurate data, request erasure, object to processing and request data portability.

To exercise any of these rights please contact us at our registered address.

7. Cookies

This website uses cookies to improve your browsing experience. Please see our Cookie Policy for full details.

8. Changes

We may update this policy from time to time. The current version will always be available on this page.

9. Contact

For data protection queries please write to us at our registered address or email presales@astaai.ai.